Our Story

Mindful Beauty. Timeless Care.

Wake Up & Glow officially began in 2017, but the story started long before that.

In 2011, I had my fourth baby, lost my sister, and moved my boutique into a new location—all in the same year. Life was full, beautiful, and overwhelming. I was a younger mom of four at that time, doing my best to hold everything together while quietly breaking apart inside.

In the middle of that grief, I found yoga and wellness.

I remember crying on the drive there. Every morning, I’d push through, show up, and move through the poses—quiet, emotional, and honestly falling apart in so many ways. But somehow, with every class, I was also feeling a little stronger. At the end, we’d all be handed cool lemongrass towels—a small ritual that felt like a reward, a breath of calm. I’d leave feeling just a bit more grounded, a bit more capable of getting through the day. And then the next morning, I’d do it all over again.

That healing rhythm gave me space to breathe again—and slowly, it led me to aromatherapy, clean living, and eventually… this brand.

I didn’t set out to create a skincare line—just one product I could trust. As a licensed esthetician with over 25 years of experience, I’d worked with countless products and skin types, but nothing felt aligned with how I wanted to live. I needed something real, effective, and uncomplicated—something that could care for my skin, hair, and nails without the clutter. When I couldn’t find it, I created it.

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It All Started With Prickly Pear

Discovering prickly pear seed oil was a turning point. After years of research and formulating, I knew this was the one. Lightweight yet deeply nourishing, packed with antioxidants, essential fatty acids, phytonutrients, trace minerals, and vitamins—it had everything I was looking for.

But I also knew it needed just a little more.

Not a long list of trendy ingredients. Not oils that would compete with its purity. I blended it with a few carefully chosen active oils, essential oils, and healing herbs—each one selected to support and elevate the prickly pear, not overwhelm it. A purposeful formula that felt just right: active, simple, and clean.

No fillers, no shortcuts—just real botanicals with visible results.

That became my first product: a multi-tasking timeless oil for skin, hair, and nails. It’s dermatologist-tested, sustainably sourced, and cold-pressed to preserve its full potency. For the first year and a half, it was the only product I offered—because it worked. And to this day, it’s still the heart of Wake Up & Glow.

Long before it became a trend, I believed in prickly pear. I was one of the first to bring it to market—and I’m proud of that.

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Clean Skincare, Real Results

Wake Up & Glow has always stood for more than skincare. It’s about honoring aging, choosing ingredients that matter, and showing up for your skin with grace—not pressure.

After years of working hands-on with skin, I’ve seen what truly supports healthy, graceful aging. Every formula is designed with intention—crafted to nourish, protect, and restore without overwhelming your skin or complicating your routine. Each product is also thoughtfully designed to layer when needed, allowing for a flexible and effective skincare ritual.

While products packed with 40+ botanicals might sound impressive, more isn’t always better. When too many oils are combined, they can compete rather than complement—leading to imbalance instead of benefit. That’s why I focus on well-balanced, synergistic blends. Each botanical is chosen to support your skin’s natural rhythm, strengthen the barrier, and promote long-term resilience.

When I use the word anti-aging, I don’t mean reversing time. I mean helping skin stay strong, nourished, and supported through every stage of life.

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Giving Back

This brand is also my way of honoring my sister. In her name, Wake Up & Glow supports:

• The Rick Hansen Foundation, helping improve the lives of people with spinal cord injuries

• Look Good Feel Better, empowering women to feel confident through difficult times

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Thank You for Being Here

When you support Wake Up & Glow, you’re choosing more than a skincare product. You’re becoming part of a story rooted in healing, intention, and love.

I’m so glad you’re here.

With gratitude,
Tamara
Founder of Wake Up & Glow